WeWork Location Descriptions
WeWork is a fast-growing global workspace provider, operating more than 450 locations in 90+ cities around the world. During 2018, every time a new building, neighborhood, or country page was listed on wework.com, I oversaw the copy that helped market it, working with teams and writers across the organization to ensure local relevancy, SEO, and brand voice.
For all of 2019, American Express Business Platinum Card Members can take advantage of WeWork’s global portfolio, gaining access to workspace whenever and wherever they need it. As the project’s copy lead, I created messaging to drive onsite conversion and welcome new members via a sleek, custom mailer and comprehensive onboarding booklet.
Powered by We is an enterprise offering from WeWork that launched in 2018 to give companies a seamless way to design, build, and operate their workspace. As lead copywriter for the Marketing team, I helped develop strategic messaging for the product launch, owning copy for the initial landing page and partnering with an agency to develop the current site.
WeWork’s Creator Awards is a global initiative launched in 2017 to sponsor artists, entrepreneurs, startups, and nonprofits who have an impactful idea the world needs. One part competition, one part event, I developed cross-channel messaging for the inaugural year, driving applications, attendance, and general brand awareness.
+ Email campaigns
+ Print collateral
+ Media buys
+ Event signage
+ Radio and video scripts
+ Paid social copy
+ Post-event write ups
Women of WeWork Merch
Women of WeWork is an employee resource group with thousands of members globally. For the 2017 all-company retreat, the Culture & Engagement team wanted to create a t-shirt to promote the group and its mission. I was part of the all-female duo on the project; our resulting design was so popular that the shirt was reprinted several times post-retreat, and the design was made into a pin.