Powered by We is a new Enterprise offering from WeWork that gives companies a seamless way to design, build, and operate their office space.
As lead copywriter for the Marketing team, I helped develop strategic messaging for the product launch, owning copy for the initial landing page and partnering with an agency to develop the current site.
WeWork Creator Awards is a global initiative to sponsor artists, entrepreneurs, startups, and nonprofits who have an impactful idea the world needs.
One part competition, one part event, I developed cross-channel messaging for the Creator Awards' inaugural year, with the goal of driving applications, attendance, and general brand awareness.
Copy scope included:
+ Email campaigns
+ Print collateral
+ Media buys
+ Event signage
+ Radio and video scripts
+ Paid social copy
+ Post-event write ups
Women of WeWork
Women of WeWork is an employee resource group with thousands of members globally. For the 2017 all-company retreat, the Culture & Engagement team wanted to create a T-shirt to promote the group and its mission.
I was part of the copy/design duo that made it happen; the resulting T-shirt was so popular that it had to be re-printed several times, and is still in production today.
The design has been worn proudly by both women and men around the world, and has since been translated into a lapel pin.