WeWork Location Descriptions
WeWork is a global workspace provider with more than 450 locations in 90+ cities around the world. Every time a new location, neighborhood, or market is listed on wework.com, I oversee the copy that helps market it, working with teams and writers across the organization to ensure local relevancy, SEO, and brand voice.
Powered by We is a new enterprise offering from WeWork that gives companies a seamless way to design, build, and operate their office space.
As lead copywriter for the Marketing team, I helped develop strategic messaging for the product launch, owning copy for the initial landing page and partnering with an agency to develop the current site.
WeWork Creator Awards is a global initiative to sponsor artists, entrepreneurs, startups, and nonprofits who have an impactful idea the world needs.
One part competition, one part event, I developed cross-channel messaging for the Creator Awards' inaugural year, with the goal of driving applications, attendance, and general brand awareness.
+ Email campaigns
+ Print collateral
+ Media buys
+ Event signage
+ Radio and video scripts
+ Paid social copy
+ Post-event write ups
Women of WeWork Merch
Women of WeWork is an employee resource group with thousands of members globally. For the 2017 all-company retreat, the Culture & Engagement team wanted to create a t-shirt to promote the group and its mission.
I was part of the all-female duo on the project; our resulting design was so popular that the shirt was reprinted several times post-retreat, and the design was made into a pin.