ETSY STUDIO DIY CONTENT

Since 2005, Etsy’s been a platform for handmade, vintage, and craft supplies. Then in 2016, we got an idea: What if we spun off the craft supplies vertical to create a completely new shopping experience for makers? Enter Etsy Studio, an online craft supplies marketplace with shoppable DIY content to inspire your next project.

As a content lead, I built and executed our editorial strategy from the ground up, running point on copy and production and helping to source, create, style, shoot, and publish 100+ step-by-step tutorials.